“Customers as Partners” is Launched!

27/07/2010
"Customers as Partners" is an initiative geared towards building a strong service culture in SOXAL.

The CAP Service Statement 

 

Service is MY Passion.

 

CAP Service Values 

  • Proactive (Pre-empts and resolves issues)
  • Acts Safely (Places safety as the No. 1 priority in all actions)
  • Responsible (Takes ownership, delivers promises and ensures resolution)
  • Team-Player (Demonstrates teamwork that leads to a cohesiveness that extends beyond intra to inter-department)
  • Nurtures (Mentors less experienced colleagues)
  • Energises (Improves the morale and attitude of all around)
  • Responsive (Provides resolution quickly, accurately and efficiently)

The CAP campaign kicked off with a multiple-site launch on 26th March 2010. Launched simultaneously across 10 different sites, a member of the management team accompanied by a service ambassador was present to promote and launch this campaign.

SOXALites were given special service "caps" to commerate the launch. SOXAL staff showed off their team spirit as they proudly donned the service caps.

While the launch was definitely a good beginning, it is nonetheless only the start of a long journey for SOXAL to becoming a service-oriented organisation.

"In Singapore, service is often a strong factor in influencing the customer's supplier choice. With CAP, SOXAL has reiterated its commitment to customer service," explained Mr. Woo Siew Wah, Managing Director of SOXAL. "CAP aims to reinforce our position as leaders in South-East Asia, where we wish to be recognised not only as quality, safety and reliability leaders, but also want to set the industry benchmark for service."

 

Launch @ J1

 

Launch @ J2

What is Customers as Partners (CAP)?  

For more than 30 years, SOXAL has been the market leader in Singapore renowned for its ability to customise solutions to meet customers’ demands. On 26th March 2010, the theme of service was reinforced with the launch of our “Customers as Partners” Programme.  

CAP is an initiative geared towards building a strong service culture in SOXAL. CAP will also act as an enabler to differentiate and stand out from our competitors. CAP involves three dimensions:  

a. People & Training – Equipping employees with the tools and know-how to provide great customer service to both internal and external customers.  

b. Information & Processes – Enhancing the infrastructure and systems required to measure and evaluate service; understanding service expectations; and identifying service lapses to drive improvements in service indices.  

c. Culture & Results – Inspiring a quantum leap to spur mindset change, requiring all SOXALites to adopt a more customer-centric attitude.

 

 

Pipeline Safety

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